GBS was originally inspired by the Eurobarometer, which was funded in the 1970s to track mass attitudes in what was then the European Community. New regional barometers then further developed innovative approaches that have been adapted to world regions undergoing rapid political and economic change. As more and more regions join the GBS network, a standardized approach is now being established to ensure that the data is comparable and reliable.
GBS now covers Africa, East and South Asia, Latin America, Eastern Europe and Central Asia (Eurasia), and the Middle East, more than 48% of the world’s population, and is still expanding.
A further key feature of the GBS approach is that it breaks down public opinion into several subgroups. Although GBS data allow generalizations about the populations of whole countries, we find it much more useful to contrast the diverging responses of various individuals and groups. Analysts can disaggregate all GBS findings by gender, age, economic status, and a host of other demographic and attitudinal factors. As such, barometer surveys can distinguish precisely how different groups understand and pursue democracy, prosperity and human security. Also, GBS measures whether different people – including ethnic minorities and disadvantaged classes – think they have attained these goals.
Moreover, GBS results cast light on the reasons why underlying popular orientations change. Whereas at first glance, for instance, attitudes to democracy or development might seem to be a function of a gender gap, a closer examination will reveal that there are few innate distinctions between men and women that cannot be explained by the lack of access of women to formal education. Probing further, we may discover that even educational disadvantages can be partially overcome if an individual has a sense of responsibility for her own welfare or the will to become actively engaged in the wider world of public affairs. It is possible to arrive at such penetrating explanations – and thereby at more reliable policy recommendations – only via multivariate analysis of the sort of individual-level data generated by the GBS.
In our conception, there is a clear distinction between the GBS and other survey-based studies like the World Values Survey (WVS). Whereas the WVS addresses deep-seated, semi-permanent cultural values, the GBS is concerned with tracking emerging political and economic attitudes, which are often subject to rapid change. Hence, more a social weather report than an account of the social climate, the GBS is implemented on a tighter schedule (every 2-3 years) than the WVS (every 4-5 years).
The second objective is to strengthen institutional capacities for survey research in all participating countries. We address this objective principally through the mutual exchange of expertise, occasionally supplemented with technical training workshops. The GBS is made up of a diverse set of organizations, including university research institutes, private sector research teams, and non-governmental think-tanks. Each of these partners has distinctive skills, for example in the conceptualization of applied social science research problems, the organization of survey fieldwork, the management of large data sets, and the cultural interpretation of the survey results. The GBS fosters exchange of expertise by bringing partners together for planning and analysis at the national, regional, and global levels.
Finally, we aim to disseminate survey results to popular and policy audiences. The GBS reports take various forms and are directed to a wide assortment of users, including decision makers in legislative and executive branches of government, policy advocates and civic educators, journalists in the mass media, and researchers doing program evaluations of programs of good governance and socioeconomic development. In addition, as a reflection of “the voice of the people”– especially as public opinion is reported in the print press and radio news broadcasts – our surveys aim to help ordinary adults become better informed and more active citizens.
The GBS network is currently managed through three bodies:
•Executive Board -- comprised of representatives from member regional barometers. The Executive Board provides intellectual leadership, makes collective decisions, develops proposals for research and funding, plans and coordinates surveys according to a common schedule, and authorizes other actions, including delegating tasks to working groups.
•Secretariat -- The GBS Secretariat is currently hosted by Asian Barometer. The Secretariat is responsible for the coordinating data-collection activities among six regional barometers, maintaining GBS website and data archive, and supporting collaborative research activities under the auspices of GBS.
•Advisory Board -- consisting of respected senior analysts and practitioners. The Advisory Board is currently chaired by Larry Diamond of Stanford University, co-editor of The Journal of Democracy. The Board provides general advice, technical expertise, and academic networking on as-needed basis.
● Co-chairs of the executive board:
Director of Latinobarómetro
Director of Asian Barometer
Distinguished Research Fellow, Institute of Political Science, Academia Sinica / Academician, Academia Sinica
● Members of the executive board:
Director of Afrobarometer
Professor, Department of Political Science, University of Ghana, Legon.
Professor, School of Government and Public Policy, University of Strathclyde.
Director of Arab Barometer
Senior Research Specialist, Princeton University Research Fellow, University of Michigan
Christian W Haerpfer
Visiting Professor of Sociology, College of Humanities and Social Sciences, United Arab Emirates University - UAEU
Research Professor of Political Science, Department of Political Science, University of Vienna
Pro Vice Chancellor, Jain University National Coordinator, Lokniti Network